Agency Agreements and Fee Negotiations
Armed with vast, real-time industry benchmarks, MBc analyzes agency staffing plans against anticipated advertising assets, strategy and account governance needs of our clients. Our overall objective is to develop a fair compensation methodology and cost level while implementing a process that aligns client priorities and interests with those of its advertising agency.
MBc plays an integral role in evaluating agency MSA language and recommends best practices around burn reports, reconciliation, billing terms, and all advertising specific needs.
Our clients leverage us to spearhead negotiations direct with their advertising agency.