About Our Founder
Founder & Managing Director
A graduate of Fordham University, Michelle is an accomplished resource with 17+ years in advertising cost consultancy expertise across a wide array of global clients such as Yahoo, Morgan Stanley and Jet.com.
Michelle founded MBc in 2006 when she saw a gap in the methodology commonly used in the advertising cost consultancy industry. MBc was born out of a desire to fill that gap by offering marketing expertise and validating investments, while at the same time focusing on the integrity of her client's specific creative vision.
Michelle has excellent partnerships with her clients as well as advertising agencies and production vendors to effectively manage the advertising production process and provide global market experience across all media outlets. Her expertise expands beyond production cost negotiation to include consultation on agency contracts/compensation, RFP management and internal process development for client brand teams.
MBc is a NY-Metro based firm with a nimble team of experts able to expand and contract to meet all client needs. Our team is empowered with experience on the client and agency side as well as the production and editorial side of the industry.